l777's Privacy Policy
Your personal information is valuable to us. This policy provides a full explanation of how l777 collects, uses, and keeps your information secure.
This Privacy Policy ("Policy") applies to every person who uses the l777 platform. When you use l777's website or services, you are considered to have accepted the terms of this Policy. l777 regards protecting the privacy of user information as a fundamental responsibility. For this reason, we want to inform you through a transparent and detailed policy about how your information is managed.
You can find full details about the general rules for using the site on our Terms and Conditions page. This Privacy Policy is an integral part of those rules.
Information We Collect
We collect various types of information when you open an account and use services on l777. This information generally comes from two sources: what you provide directly, and what is recorded automatically during your use of the site.
1.1 Information Provided Directly
- Full name and date of birth (for age verification — 21+ is mandatory)
- Mobile number and email address
- Payment information: bKash, Nagad, Rocket, Upay or bank account details (used only to process transactions)
- National ID card or passport details for identity verification
- Your chosen username and password
1.2 Automatically Collected Information
- IP address and type of device used
- Browser version and operating system
- Time of site visits, page browsing patterns, and session information
- Usage data collected through cookies and similar tracking technologies
- Gaming activity: bet amounts, win/loss history, list of preferred games
Purpose of Using Information
l777 uses collected information only for specific and legitimate purposes. The main reasons we use your information are listed below:
- Account Management: To create, verify, and keep your account secure.
- Transaction Processing: To correctly complete deposit and withdrawal requests.
- Customer Support: To resolve your issues via live chat or email.
- Security: To prevent fraud, money laundering, and unauthorised access.
- Age Verification: To confirm that all users are 21 years of age or older.
- Service Improvement: To conduct analysis for improving the user experience.
- Promotions and Bonuses: To inform you of relevant offers — but only with your permission.
Sharing Information with Third Parties
l777 never sells your personal information. However, necessary information may be shared with specific third parties in the limited circumstances described below:
3.1 Payment Processors
Payment gateways such as bKash, Nagad, Rocket, Upay, and bank transfers receive limited information necessary to complete transactions. This information is used only for transaction purposes.
3.2 Technology Partners
We work with trusted technology providers to operate the site. These partners are bound by strict confidentiality agreements.
3.3 Legal Obligations
In the case of a court order or a legal demand from a competent authority, l777 may be required to provide information in compliance with applicable law.
Cookies and Tracking Technologies
The l777 website uses cookies. Cookies are small data files stored in your browser that improve the functionality of the site.
- Essential Cookies: Essential for the site to function correctly — these cannot be disabled.
- Functional Cookies: Remember your language preferences and login details.
- Analytics Cookies: Help us understand site traffic and usage patterns.
- Marketing Cookies: Used to show content based on your interests; you can control these through your browser settings.
Disabling cookies entirely may limit some features of the site.
Data Security Methods
l777 follows internationally recognised security practices to protect your information:
- SSL Encryption: All data transfers are encrypted using 256-bit SSL technology.
- Secure Servers: Your information is stored on dedicated servers protected by firewalls.
- Access Control: Only authorised staff can access specific information when necessary.
- Regular Security Audits: Regular audits are conducted to identify system vulnerabilities.
- Two-Factor Authentication: OTP-based additional protection when accessing your account.
However, no method on the internet is 100% secure. We take every precaution, but complete security cannot be guaranteed.
Data Retention Period
l777 retains your personal information only for as long as it is needed. All information is stored securely while your account is active. Even after an account is closed, financial transaction records and identity-related documents may be kept for a defined period to meet legal requirements. Information is not retained for advertising or promotional purposes.
Your Rights
You have certain important rights regarding your personal information:
- Right to Access: You can request to know what information l777 holds about you.
- Right to Correction: If any information is incorrect or incomplete, you can request that it be corrected.
- Right to Deletion: In certain circumstances you have the right to request that your information be deleted, though this may not be possible in all cases due to legal obligations.
- Right to Opt Out of Promotional Communications: You can stop receiving marketing messages at any time.
- Right to Data Portability: You can request your information in a structured format.
To exercise these rights, contact our support team. We provide support 24/7 in Bengali and English via live chat and email.
Protection of Minors' Information
All services on l777 are strictly for those aged 21 and above. We do not knowingly collect information from any minor. Age is verified at account registration, and identity documents are checked in cases of doubt. If we are informed that a minor's information has been collected without our knowledge, we will immediately arrange to delete that information and close the associated account.
To learn more about responsible gaming, read our Responsible Gaming page, which contains detailed advice on keeping yourself safe.
International Data Transfers
l777's server infrastructure spans multiple countries. As a result, your information may be transferred internationally. In such cases, we ensure that all transfers take place under high-standard data protection agreements and that adequate security measures are in place at the destination.
Policy Changes and Updates
This Privacy Policy may need to be updated from time to time. If any significant changes are made, we will notify you via your registered email or through a notice on the site. Continued use of the site after a revised policy is published will be considered acceptance of the new policy. The date of the most recent policy will always be shown at the top of this page.
Contact and Complaints
If you have any questions, concerns, or complaints about this Privacy Policy, contact the l777 support team:
- Live Chat: Log in to the site and chat directly 24/7
- Email: [email protected]
We take all complaints seriously and aim to respond promptly. For common questions, you can check our FAQ section.
Related Important Pages
Read the pages below to get a full understanding of your account and our services.